Well, we know New Matter's parent company Idea Labs isn't shy when working with the big names... They were the company responsible for Picasa, and Frog Design was partially behind the hardware design of the original iPhone... So yeah, Google or Apple is almost destined to get NewMatter someday.

And I'm okay with this. Both companies understand the value of being able to use your own files, even if Apple is slow to adopt new hardware, they don't lock you out of putting your non-proprietary mp3s on an i-device, and Google is more open than even that about their software.

g-code is more of a DRM than most laypeople will care to try to crack, and having "recommended filament" is cheaper and more profitable than chipped filament carts, and again just as effective on the average layperson.