yes the whole: 'let's laser engrave our stupidly expensive macbook' is interesting, wonder how many people will melt their iphones as well :-)

I mean, yes it is a clever bit of kit and laser engraver with decent engraving area. But it's worth $1000 absolute max for the top of the range one.
They actually state that the basic one uses a laser from a blu-ray drive. $3000 should buy you a 50 watt co2 laser at least.