Lego's have been a staple of every toy chest for numerous decades. Why? Because they are able to adapt their business model to changes within the industry. Last month Lego was awarded a patent for 3D printing of blocks, which would allow consumers to customize their own Lego bricks.:

http://3dprint.com/1383/lego-awarded...nt-own-bricks/

Will they soon market this to consumer? What are your thoughts?