Do you just blindly reprint every press release that has the words "3D printing" in it somewhere, even when it's someone explaining that that's not how he'd describe his process for pre-fabricating homes?

The concept of prefab housing construction is not a new one, and this company doesn't use any additive fabrication technology whatever. So why call this "3D Printed Home Concepts?" Why not use a little bit of editorial discretion occasionally?