I bought the name brand tape for $45 a roll when I first bought my printer. In the time since then, I received another brand to test out (Sells for $30) and I can for sure see a difference in the tape. The name brand expensive one would hold corners of prints better for sure. Not that this is a guarantee, but just my observation.

Having said that, I recently switched from using tape all together, to a few glass beds and using hair spray. 100% better and easier to work with.