I do not trust any product that attempts to sale a product that they have not tested well, and/or that is not in production before they attempt to sale it.

I pers personally only would be more likely to purchase something that is advertised to have low production volumes (like 10 per week, or such), that has been tested, and reviewed by third parties. If they need KickStarter to get going on production, good, though if they are prom promising issing products to supporters, BAD NEWS.