I saw that too, though they did make slight changes to the carriage, forcing it to be locked to the pinions with a rail. Also, having the print head support diagonal to the print area so that it looks much different (at the expense of having much more overhang).

Though they seem to be aware of the MOD-T, with their dig against "rack and pinion" motion, when their rack and spline is exactly the same as New Matter's rack and spline.

Also, they're promicing a two month lead time, which reeks of scam.