I'm from Milan. Got to admit it was a clever advertising move (we're pretty good at marketing nothingness around here) but also I don't dislike the idea. It takes from RepRap in that it's a community built around an idea for the future. We all think the destiny of 3D Printing is molecular 3D Printing and we know how far a goal that is (a bit like warp speed space travel i'd say). Actually it's theoretically more feasible than warp speed but like many have thankfully explained it is way beyond out technical and scientific capabilities. And it will be for a long time. Still, 3D Printing is the beginning of that road