We can do something like 3D printer roasts, or razzie type awards for innovations that will flop.
We have since Cubify learned that people want anything but proprietary filament.
Ideally, we would even want to be able to put in not just any filament, but also our own waste bottles and be able to print with them (will.i.am's idea some years ago)
This 3D printer indeed does not look like a 3D printer, but it doesn't mean it should look like a $10 miniature sewing machine either and the plastic ID is terrible.
They did a great job on generating that kind of crowd backing though.