Help! - Filament keeps getting tangled

[Bikeracer2020]

Perhaps see if you can use a bowden tube from the extruder to where the filament enters the printer, or better still, as close to the reel as possible.

Probably need a loop upwards from the reel and then over and down to the extruder.

The reel needs to be free to rotate vertically, are you trying to feed sideways off the reel? Hard to see from the pics.