Well I think the issue is that private individuals just aren't using the service. Given how cheap printers are - why would you ?
So with it mainly being used by small businesses, it sort of make sense to go more for the high end machines and products than someone with a couple fdm machines.

On the other hand there is a market for fdm prints.
Just needs to be marketed properly.

The vast majoroty of the general public have 'heard' of 3d printing, while having absolutely no clue what it actually is or what even a basic machine can do.