There are some interesting things going on here, but there's way too little to go on. People don't seem to be asking the hard questions before committing the money.

The promo video is mostly fluff with only a few seconds of actual machine moving, and the rest of the campaign story looks like a Buzzfeed animated gif-fest, using footage from the original video at that.

And the extremely sparse web site claims it's been featured at SXSW 2015 (whatever that means), but I haven't even found any photos or video placing it there.