Three years ago, the government of South Korea formed a 3D Printing Industry Development Council and unveiled a plan to expand the country's 3D printing infrastructure on a national scale. The Hyundai Motor Group, which is headquartered in South Korea, is stepping up to the plate with its luxury brand Genesis, with a goal of slashing product design cycles by half - using advanced technology like 3D printing. The initiative is about to hit the ground running, as a huge new design studio is opening at Hyundai's R&D Center in Namyang, south of Seoul. Hyundai spent $67 million on the 330,000-square-foot studio, which will be home to 400 workers and several large presentation spaces, clay modeling capabilities, and multiple 3D printers. Read more at 3DPrint.com: http://3dprint.com/184190/hyundai-new-design-studio/