Which do you think is the most effective way of building a new 3D printer brand? Kickstarter or the old fashioned way of raising money through Venture Capitalist and other investors?

Seems like there have been a ton of new 3D printers going to Kickstarter and Indiegogo to raise money. I however think there is a better future when you raise money from Venture capitalists. At least I think it's better for the printer in the long run as the investors will have a tendancy to get on the makers of the printer more than some Kickstarter backers would.