If one were trying to explain maker culture, Thingiverse would be a great example to start with. The site, which emphasizes individual creativity along with collaboration, really exemplifies the philosophy of the maker movement with its free and open-source design policy. So when a large corporation like Papa John's starts a Thingiverse page for advertising purposes, it raises a few eyebrows. Is this a bad sign, or a harmless gimmick? Check it out at 3DPrint.com: http://3dprint.com/112316/papa-johns-thingiverse-page/