3-D printing is a game-changing technology. It is going to dramatically change the way people live their lives in the future. Nearly every industry is looking at how 3-D printing can and will transform the creation and commercialization of products in the marketplace. The nearly endless capability for customization is 3-D printing’s competitive advantage, and it was for that reason that The Hershey Company formed a partnership with 3-D Systems, the industry’s leading 3-D printing company, in January 2014. We understand the future potential of 3-D printing food and as a company deeply focused on technology innovation and understanding consumer needs, we knew we were well suited to bring 3-D printed chocolate to the world.