3D Print Your Own Oreo Cookies at SXSW - #eatthetweet

[Brian_Krassenstein]

This is an awesome way that Oreo is using 3D printing to promote their cookies at SXSW in Austin Texas.

http://3dprint.com/1492/oreo-allows-...witter-trends/

They are allowing attendees to customize their cookies with the 3d printer and then tweet them out with the hashtag #eatthetweet. Pretty clever marketing strategy for sure.

[Larry]

Great little promo. Mondelez has been known for their smarts in marketing I would not expect anything less.

[Larry]

Just found a video of the Oreo 3d printer in action at SXSW:

[ajperez]

Thanks for sharing the video! It is really good. There has been a lot of coverage on this "Trending/Vending" machine (see note from WSJ http://t.co/xgLmApm2iw). Also quite a bit of food 3D printing discussions at SXSW (with piqChocolates, ModernMeadow for example).

I follow food 3D printing at @foodfabbing