Blizzident - 3D Printed Toothbrush that does wonders

This is a super powered toothbrush that is 3D Printed. Awesome idea that surely knows how to clean teeth!

http://youtu.be/ukdV3aQc8jY

I saw this a couple weeks ago. It really is a brilliant idea. Custom made toothbrushes make perfect sense. Anyone know what the price of this is, and how long they last?

So they basically make a mold of your teeth and build the brushes around them. Genius! Here is another photo I found on Mashable.

http://rack.3.mshcdn.com/media/ZgkyM...80800_orig.jpg