3D Printed Insert for Bras Adds Support at Bottom

All women, but particularly those with larger breasts, have known the frustration that comes with trying to find a bra that fits well. Even when sized correctly, bras often still cause a lot of trouble for larger-figured women, as the standard underwire design just doesn't provide the kind of support that women need. Startup Trusst Lingerie is changing that with their innovative bra design, which features a 3D printed insert that actually provides support from below, rather than putting all the stress on the shoulder straps. Read more at 3DPrint.com: http://3dprint.com/120156/trusst-3d-printed-bras/
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It still looks to me as if all the load is carried by the shoulder straps. Even though the apparatus seems to have a hook in the middle, ultimately everything still depends on those straps.