Sony's Underwater Store Featured Several 3D Printed Product Holders

Dubai's World Islands housed, for three days, an incredible concept store built to showcase Sony's Xperia line of smartphones and tablets. The Xperia Aquatech store, opened by Sony's creative agency, FP7/DXB, was a team effort with Dubai-based Paradigm 3D. In order to appropriately highlight the innovative nature of both product and store, Paradigm 3D created 3D printed custom displays for Xperia devices, using Stratasys 3D printers to make coral-like holders. Check out more details on this underwater retail experience in the full story: http://3dprint.com/62869/sony-underwater-store/


Below is a photo from the Xperia Aquatech store:
http://3dprint.com/wp-content/uploads/2015/05/x4.jpg