Sainsbury's Christmas Ad Uses 3D Printed Stop Motion

$19 billion supermarket chain Sainsbury’s Christmas advertisement entitled “The Greatest Gift” is trending to be one of the most popular ads from major retailers and supermarkets globally this year, with 12.5 million views on YouTube already. The Sainsbury's advertisement production team recently stated in an interview that 3D printing technology was utilized as one of the core technologies during the development process of their stop frame animation. The precision of 3D printing allowed the team to create figurines and puppets with diversity and unique characteristics. Read more at 3DPrint.com: https://3dprint.com/157112/sainsburys-3d-print-christmas-ad/ ‎

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