SOFTlab and advertising agency BBDO worked to build a modular structure made from aluminum pipes and more than 1,200 3D printed connecting joints and sockets for materials giants 3M. The finished product, the 3M LifeLab Pavilion, featured interior elements laminated with a glossy white version of a 3M material finish called Di-Noc, and the exterior of the structure was covered with Scotchlite fabric. Some 3,000 3M cable ties held the various structural and cladding elements in place, and the pavilion included twenty uniquely-shaped columns and a thin film which changed color and reflectivity as it was viewed from different angles. You can read the whole story here: http://3dprint.com/57205/3m-lifelab-pavilion-sxsw/


Below is a photo of the 3M LifeLab Pavilion: