help understanding print fail

I have just purchased an ender 3 and everything is set up, my fist print was going to be something that would aid in future prints, a guide for the filament (https://www.thingiverse.com/thing:2917932/comments) I attempted the print in ABS with a bed temp of 110 and a extruder temp of 230 as slic3r recommends and followed the rest of the settings suggested.

as you can see form the print I stopped around 3/4 in as there seemed little point in continuing can any one offer any suggestions as to what went wrong?